Chang Sha Wan Bao·2025-07-08 10:30Core Insights - The opening of the new outlet in Mexico City marks a significant milestone for the company in its strategic expansion into the Latin American market [1][2] - The company aims to achieve over 1 billion yuan in sales for its engineering and aerial work machinery in the Mexican market by 2024 [1] - The new outlet enhances the company's network coverage from South America (Brazil) to North America (Mexico), establishing a core support point for deeper market development [1] Summary by Sections Strategic Expansion - The new outlet in Mexico City is a key addition to the company's strategic layout in Latin America, representing a new milestone in its globalization journey [2] - The company has set a target for overseas revenue to exceed 23.3 billion yuan in 2024, reflecting a year-on-year growth of 30.58% and marking the first time that overseas revenue accounts for over 50% of total income [2] Product Offering and Customer Engagement - The Mexico City outlet serves as a demonstration and office center, catering to customer needs in the capital and surrounding areas [1] - The opening event showcased various machinery products, including lifting, concrete, earth-moving, and agricultural machinery, with a focus on immersive product experience [1] - Customer representatives praised the company's products for their operability, comfort, and intelligence during test drives at the event [1] Global Sales Network - The company has established a sales network covering over 170 countries and regions, supported by a comprehensive strategy that includes R&D manufacturing base layout, direct sales system construction, and product diversification [2]