老乡鸡更新招股书：直营店缩减加盟店增加，收入增速大幅放缓

Core Viewpoint - The company, Laoxiangji, is preparing for its Hong Kong IPO after previously withdrawing its A-share application, with financial data updated in its prospectus as of July 7, 2023 [1] Financial Performance - Laoxiangji's revenue for 2022, 2023, and 2024 is projected to be CNY 4.528 billion, CNY 5.651 billion, and CNY 6.288 billion, with year-on-year growth rates of 58.38%, 24.80%, and 11.27% respectively [4] - Net profit for the same years is expected to be CNY 252 million, CNY 375 million, and CNY 409 million, with growth rates of 86.67%, 48.81%, and 9.07% respectively [4] - In the first four months of 2023, revenue increased by 9.91% to CNY 2.120 billion, while net profit grew by 7.41% to CNY 174 million [4] Store Operations - As of April 30, 2025, Laoxiangji operates 1,564 stores, comprising 911 direct-operated and 653 franchised stores [3] - The number of direct-operated stores has decreased from 1,007 in 2022 to a projected 914 in 2024, while franchised stores have increased from 118 to 565 in the same period [3] - The company has implemented a strategy to convert direct-operated stores to franchised ones to maximize operational efficiency and capital returns [3] Revenue Contribution - In 2022, the average revenue contribution per direct-operated store was CNY 5.926 million, while for franchised stores it was CNY 1.259 million, indicating that direct-operated stores contribute significantly more to overall revenue [5] - For 2024 and the first four months of 2025, revenue from direct-operated stores is expected to be CNY 5.416 billion and CNY 1.648 billion, accounting for 86.13% and 77.35% of total revenue respectively [5] Consumer Metrics - In 2024, the average consumption per customer at direct-operated stores decreased by CNY 0.2 to CNY 27.5, while the turnover rate increased slightly [7] - The average daily sales per direct-operated store increased by 4.12% to CNY 16,000 in 2024 [7] - The company remains heavily reliant on the East China market, particularly Anhui province, which accounts for 47.95% of its total stores and 50.05% of its revenue [7]