安装量或破五年峰值！青岛空调市场“热”力全开

Core Viewpoint - The early onset of high temperatures in Qingdao has significantly boosted the air conditioning market, driven by various consumer demands such as replacing old units, adding new ones, and new home purchases [1][3][5]. Group 1: Consumer Demand - There are two main consumer demands driving sales: replacing old air conditioning units and purchasing new ones for newly decorated homes [3][8]. - Many consumers are taking advantage of national subsidy policies to replace old air conditioners, with incentives of 15% for secondary energy efficiency and 20% for primary energy efficiency [8][12]. - The demand for air conditioning is heightened by the early heat wave, with consumers seeking quick solutions to cope with the discomfort [5][10]. Group 2: Sales and Installation Trends - Air conditioning sales have surged, with a reported 60% increase in sales volume and an 80% increase in installation rates at JD MALL [7][10]. - The installation volume in Qingdao has reached a five-year peak, attributed to the combination of high temperatures, new home deliveries, and government subsidy policies [7][8]. - Sales at Suining Yigou have also seen significant increases, with weekend sales reaching 300-350 units per day, doubling from previous figures [8][10]. Group 3: Market Response and Promotions - Retailers are actively promoting air conditioning sales through various marketing strategies, including community group buying events and promotional offers [5][10]. - JD MALL and Suining Yigou have launched promotional campaigns to attract consumers, including gift cards and product bundles [5][10]. - The market is experiencing a high demand for energy-efficient and smart air conditioning products, reflecting a shift in consumer preferences [12]. Group 4: Installation Challenges - The surge in sales has led to increased pressure on installation services, with companies striving to complete installations within 48 hours [10][12]. - Installation teams are working at full capacity, with some companies bringing in additional workers from other regions to meet demand [10][12]. - The overall market is expected to maintain high demand for air conditioning in the short term, with a predicted decline in explosive demand around mid-August [10][12].