Core Viewpoint - Sinomax USA, a wholly-owned subsidiary of the company, has entered into an IP acquisition agreement with Kimberly for a purchase price of $4.6 million, which is approximately HKD 35.88 million [1][2] Group 1 - The acquisition includes the "VIBE" brand's trademarks, copyrights, and all other related intellectual property, enhancing the company's product range and market share [1][2] - The VIBE brand is a well-known American brand with about eight years of history and high brand recognition in its market segment [2] - Since November 2022, Sinomax USA has been using the acquired IP under a licensing agreement, making the acquisition a cost-effective and low-risk opportunity for the company to transition from a licensee to an owner [2] Group 2 - The acquisition will provide the company with greater flexibility in brand positioning, marketing, and expansion strategies [2] - It offers strategic flexibility and the potential to realize brand value, especially in markets outside the current licensing agreement coverage [2]
盛诺集团(01418)斥460万美元收购美国品牌“VIBE”知识产权