Xin Lang Cai Jing·2025-07-08 11:04Core Insights - The ISPO SHANGHAI 2023 showcased over 600 brands from nearly 30 countries, attracting more than 30,000 professional buyers and sports enthusiasts, indicating a robust interest in the outdoor sports sector [1][2] - The event highlighted shifting consumer trends in outdoor activities, with a decline in popularity for camping and frisbee, while activities like creek hiking, rock climbing, trail running, and fishing gained traction [1][2] Industry Trends - The outdoor sports market is rapidly evolving, with a notable increase in the presence of new brands and product categories, particularly in water sports and climbing [2][4] - The water sports segment is projected to exceed 6 billion yuan by 2027, with a compound annual growth rate of around 10% [4] - Experience zones have expanded significantly, allowing consumers to engage with products in real-world settings, which is crucial for niche and emerging sports [5][7] Consumer Behavior - Young consumers are increasingly divided in their purchasing behavior, favoring both high-value and high-end products, which reflects a blend of price sensitivity and a willingness to pay for premium experiences [9] - The presence of both budget-friendly and high-end brands at the event indicates a strategic response to diverse consumer preferences [9]