Brera Holdings: Democratizing Pro Sports Team Ownership Beyond Billionaires and Celebs

Company Overview - Brera Holdings PLC is an Ireland-based international holding company focused on expanding its global portfolio of men's and women's football clubs through a multi-club ownership (MCO) strategy, and is the first MCO to list on Nasdaq [1][8] - The company aims to democratize sports as an asset class, making it accessible to retail investors [1] Market Trends - There is a growing interest among American investors, athletes, and celebrities in owning European soccer clubs due to lower entry prices and more opportunities compared to U.S. men's leagues [2] - Everyday sports fans are also showing interest in owning a piece of European soccer teams, highlighting a shift in the investment landscape [2] Performance Highlights - Brera's 52% owned portfolio club S.S. Juve Stabia recorded a 245% increase in market value, rising to US$ 32 million during the 2024-25 Serie B season, up from US$ 9.3 million [2][3] - The club's strong performance on the field, including a run to the Serie A promotion playoffs, contributed to this valuation increase [2] Strategic Investments - Brera has expanded its portfolio by acquiring stakes in various clubs, including a 90% stake in North Macedonian team Fudbalski Klub Akademija Pandev and establishing Brera Tchumene FC in Mozambique [7] - The company also made a strategic investment in Manchester United PLC, realizing a 74% gain [7] Recent Acquisitions - On June 20, 2025, Brera concluded the acquisition of a 52% majority stake in SS Juve Stabia, marking a significant expansion of its MCO model [8] - The company emphasizes bottom-up value creation, innovation-driven growth, and socially impactful outcomes in its operations [8]