Core Insights - By 2026, China's esports market is expected to exceed 300 billion yuan, driving surrounding industries to surpass 1 trillion yuan, becoming a significant growth point for China's digital economy [1] - The user base for China's esports is projected to reach 490 million by 2024, with major Chinese cities like Shanghai, Beijing, Shenzhen, and Chengdu ranking among the top ten global esports cities [1] Industry Overview - The esports industry chain is continuously expanding, encompassing game development, equipment upgrades, event operations, esports education, and merchandise development, creating vast business opportunities and employment space [1] - The quality of domestic game content production has significantly improved, with titles like "Black Myth: Wukong," "Honor of Kings," "Peacekeeper Elite," and "Valorant" gaining both domestic acclaim and international attention [1] Market Performance - In Q1 2025, China's gaming market revenue reached 85.704 billion yuan, a year-on-year increase of 17.99%, while the actual sales revenue of domestically developed games in overseas markets was 4.805 billion USD, up 17.92% year-on-year [1] Event Operations - The esports event operation is maturing, with venues like the Beijing Smart Esports Event Center achieving an average attendance of 2,500 per event and over 20,000 monthly, stimulating related industry consumption [2] - Hosting esports events is expected to drive network upgrades and promote the adoption of 6G technology [2] Cultural Integration - Esports is increasingly integrating with culture, tourism, and commerce, creating a multiplier effect on consumption [3] - Initiatives like "Follow Wukong to Tour Shanxi" have sparked a trend in cultural tourism linked to gaming, aiming to convert online gaming effects into lasting offline market impacts [3] Policy Support - National policies are encouraging the penetration of digital technology into various sectors, supporting the development of esports, social e-commerce, and live-streaming e-commerce [3] - Cities like Shanghai have hosted major international esports events, while Beijing is enhancing its esports infrastructure to become a leading venue for esports competitions [3] Regulatory Developments - Beijing has introduced measures to improve the quality of game publishing and reduce approval cycles, enhancing the review capacity for domestic games [4] - Financial incentives are being provided in regions like Xiamen, where original games that receive approval can earn rewards, fostering industry growth [5] - Local governments are creating regional esports IPs and aiming to establish themselves as international esports hubs through systematic planning [5]
千亿规模市场！中国电竞产业链不断延伸
Xin Hua She·2025-07-08 12:09