Blackbaud and Constant Contact Release Strategic Integration to Enhance Digital Engagement for Social Impact Organizations

Core Viewpoint - The strategic integration between Blackbaud Raiser's Edge NXT and Constant Contact aims to enhance digital engagement for social impact organizations by combining advanced fundraising capabilities with AI-driven digital marketing tools [1][2][3]. Group 1: Integration Details - The integration will embed Constant Contact's AI-driven digital marketing platform within Blackbaud Raiser's Edge NXT, allowing users to effectively engage supporters through email, SMS, social media, and other digital marketing functions [2][5]. - This collaboration is expected to provide a holistic view of donor behavior, enabling AI-powered personalization and tailored messaging to constituents at scale [3][5]. Group 2: Benefits for Customers - Enhanced Supporter Engagement: Users can create personalized journeys for supporters using dynamic outreach campaigns tailored to individual interests, leveraging the data within Raiser's Edge NXT [7]. - Accelerated Campaign Creation: Constant Contact's platform allows for quick creation of marketing campaigns, including recommended content and communication schedules, significantly reducing the time needed to launch multi-channel campaigns [7]. - Streamlined Operations: The integration simplifies data management by eliminating manual transfers, allowing for easier automation and personalization based on supporter interactions [7]. Group 3: Rollout Information - A phased rollout of the integration will begin in July 2025 for a limited number of customers, with general availability expected in early August 2025 [6].