GLOB & Suntory Global Spirits Launch AI Commercial Insights Agent

Core Insights - Globant S.A. has partnered with Suntory Global Spirits to launch an AI-powered Commercial Insights Agent that enhances decision-making and strategy execution in real-time, significantly reducing analysis time from days to seconds [1][11] Group 1: AI Implementation and Capabilities - The Commercial Insights Agent aims to streamline the process for commercial teams by eliminating reliance on business intelligence teams, thus reducing wait times and operational costs [2] - This AI solution allows teams in sales, marketing, and product management to independently explore data and gain real-time insights, breaking down silos and accelerating execution speed [3] - The agent not only retrieves data but also provides contextual recommendations based on Suntory's internal data, offering tailored responses for specific business contexts [4] Group 2: Future Applications and Strategic Vision - Suntory plans to use the AI agent as a foundation for other applications, including brand planning optimization, commercial forecasting, and innovation pipeline management, positioning itself as an AI-first company [5] - The adoption of generative AI is expected to enhance agility and insight-driven growth, aligning with Globant's vision of an AI-powered enterprise where intelligent software agents improve business processes [6] Group 3: Company Performance and Market Conditions - Globant reported a 7% year-over-year growth in the last quarter, driven by AI-related opportunities and a focus on maximizing value from its top 100 clients through cross-industry innovation [8] - Despite this growth, the company faces challenges from a tough macroeconomic environment, including increased recession risks in the U.S., decreased consumer spending, and slower pipeline conversion [9]