Zhong Guo Jin Rong Xin Xi Wang·2025-07-08 13:37Group 1 - The core viewpoint of the news is the launch of the "Heartfelt Travel City: Shanghai Station" annual cultural tourism brand by the Bank of Communications Shanghai Branch, aimed at enhancing financial services for the real economy and supporting Shanghai's development as a world-renowned tourist city and international consumption center [1] - The Bank of Communications Shanghai Branch signed a strategic cooperation agreement with the Shanghai Municipal Bureau of Culture and Tourism to promote the integration of finance and cultural tourism, establishing a benchmark for global recognition in this sector [1] - The bank's president, Yang Yong, emphasized the institution's commitment to leveraging financial supply-side reforms to stimulate new consumption engines, contributing significantly to Shanghai's goals [1] Group 2 - In recent years, the Bank of Communications Shanghai Branch has introduced innovative measures focusing on three core areas: "one-stop foreign card payment solutions," "paying tribute to intangible cultural heritage old brands," and "ticket root economy exclusive rights system" [2] - The bank has pioneered a "foreign card mobile POS" NFC payment solution in collaboration with Strong Rental, addressing cross-border payment challenges for international travelers [2] - To promote the inheritance of intangible cultural heritage and the development of Chinese aesthetics, the bank has launched a dedicated "paying tribute to intangible heritage" activity section in its "Buy Now" app, along with various themed activities [2]