汇纳科技：以数字之力，重塑商业未来

Core Insights - The article highlights the transformative role of HuiNa Technology as a leading digital business solution provider, leveraging advanced technology and innovative business models to drive the upgrade of physical commerce [1] Digital Foundation: Building the Basis of Business Intelligence - HuiNa Technology has developed a "digital foundation for physical commerce" through its HuiKe Cloud big data platform, which offers customized data modeling application services tailored to various industries [2] - This digital foundation integrates AI machine vision and big data, utilizing a network of AIOT devices and data collection teams to create a comprehensive commercial data system covering various dimensions such as business environment, market overview, and brand database [2] - The platform employs proprietary computer vision Re-ID technology to analyze offline commercial scenarios, accurately identifying customer behavior and providing key metrics for retail management [2] Precision Flow System: Driving Commercial Operational Innovation - The Precision Flow System is a core component of HuiNa Technology's digital business solutions, transforming data assets into actionable operational strategies across the entire business chain [3] - It aids in optimizing brand placement and enhancing the mix of retail formats through data-driven insights, exemplified by the collaboration with Deep Industry to enhance its "Park Ecological Business Circle" [3] - The system also supports store management by diagnosing issues and optimizing rental ratios, while enhancing merchants' operational capabilities through detailed performance analysis [3] - Additionally, it improves traffic conversion efficiency by monitoring customer flow data and deploying preemptive measures during peak times [3] Marketing Efficiency Enhancement - The Precision Flow System customizes marketing strategies based on customer data insights, providing dynamic optimization suggestions during promotional events to improve return on investment (ROI) [4] Industry Big Data Services: Empowering Scientific Decision-Making - HuiKe Cloud's industry big data services create a professional data insight system for shopping malls, analyzing customer flow, demographics, and marketing activities to optimize market strategies [5] - This data-driven approach enables malls to enhance their competitive edge, as demonstrated by the Shenzhen Futian Center's Deep Industry optimizing its operational strategies [5] Intelligent Navigation System: Reshaping Commercial Space Experience - The Intelligent Navigation System, developed in collaboration with QianGu Information, enhances the shopping experience by providing quick navigation routes and real-time updates on store details and promotions [6][7] - This system addresses the challenges of complex layouts, improving efficiency and engagement, and aims to create a more enjoyable shopping environment [7] - HuiNa Technology plans to continue refining its solutions to offer more personalized services as digital applications evolve [7]