徒步热激活香格里拉高原民宿“三级跳”

Core Viewpoint - The rise of trekking tourism has significantly boosted the homestay industry in the remote village of Ni Ru, Shangri-La, leading to a transformation in local livelihoods and business models [1][3]. Group 1: Industry Development - The homestay business in Ni Ru village began in the 1990s with the establishment of the first homestay, which initially catered to a small number of backpackers [1]. - Over the years, improved road access has led to an influx of tourists, prompting local residents to diversify into tourism-related services, including restaurants and guiding [3][4]. - The introduction of high-end homestays has shifted the customer base from individual backpackers to organized tour groups and outdoor clubs, indicating a trend towards more upscale tourism offerings [4]. Group 2: Business Strategies - To remain competitive, local homestay operators have expanded their services to include accommodation, dining, parking, horse rentals, and guiding, creating a comprehensive tourism experience [3]. - New entrants in the homestay market have adopted modern hospitality standards, such as renovating rooms with independent bathrooms and high-quality bedding, which has helped them stand out [4]. - The rapid development of the homestay industry has led to a competitive environment where operators must continuously innovate to avoid being outpaced [6]. Group 3: Local Impact - Nearly half of the village's population has transitioned to tourism-related jobs, reflecting a significant shift in the local economy from agriculture and animal husbandry to tourism [4]. - The focus on slow-paced, immersive experiences has become a unique selling point for Ni Ru, attracting a diverse clientele from various regions, including international visitors [6]. - Local entrepreneurs are leveraging digital platforms to promote their homestays and connect with a broader audience, indicating a trend towards digital marketing in rural tourism [6].