How is PepsiCo Balancing Volume Declines With Pricing Gains?

Key Takeaways PEP is offsetting lower volumes with strategic pricing, value packs and product innovation. Smaller packs, SAP-driven execution and targeted promos help PEP sustain frequency and efficiency. International markets like India and Brazil show resilience, aiding growth amid U.S. softness.PepsiCo, Inc. (PEP) is navigating volume softness through a carefully orchestrated mix of strategic pricing, targeted value investments and product innovation. Facing a pressured consumer environment, particular ...