2公斤冰块卖22.8元？网友吵翻......山姆回应

Core Viewpoint - The pricing of 2 kg ice blocks at Sam's Club has sparked widespread consumer debate, with some questioning the high cost compared to bottled water [1][4]. Group 1: Product Pricing and Consumer Reaction - Sam's Club has introduced "Farmer Spring Pure Transparent Edible Ice" at a price of 22.8 yuan for 2 kg, leading to consumer concerns about the pricing being too high [1]. - Consumers calculated that the cost of the ice translates to approximately 5.7 yuan per 500 ml bottle of water, raising questions about value [1]. - Some consumers defended the pricing, stating that the production process adheres to food safety standards and that the price is reasonable given the costs involved [3]. Group 2: Production and Market Trends - A representative from Sam's customer service explained that the ice is a custom product for Sam's Club, with pricing determined through negotiations with suppliers [4]. - The ice is produced using a special freezing technique that takes 24 to 32 hours, resulting in a 20% slower melting rate compared to standard ice, making it suitable for long-term cooling in summer [4]. - The market for ice products is growing, with ice cups seeing a sales growth rate exceeding 300% for two consecutive years, and urban consumers averaging 48 ice cups per year [5]. Group 3: Cost Structure of Ice Products - The higher price of ice compared to water is attributed to various costs, including labor, electricity, storage, and transportation [5].