书店与餐厅融合经营，重庆刀锋书酒馆想在商业上走得更远

Core Insights - The article discusses the reopening of the well-known bookstore "刀锋书酒馆" (Blade Book Bar) in Chongqing after a 105-day closure, marking its ninth year in operation [1][3] - The new location is in the Jialing District's 万象城 (Wanshang City), featuring a unique blend of dining and reading spaces [4][5] Company Overview - The owner, 江凌 (Jiang Ling), transitioned from a corporate job to the bookstore business, inspired by the novel "The Razor's Edge" [3] - The bookstore initially opened in 2015 and has undergone two relocations due to rising rents, with the latest move integrating a restaurant partnership [3][4] Business Model and Strategy - The new store features a 1:1 space allocation between dining and reading areas, reflecting a strategic shift to enhance profitability through food and beverage sales [4][9] - Jiang Ling emphasizes the importance of adapting to consumer preferences, noting that dining has become an accepted part of the bookstore experience [9][12] Financial Insights - The bookstore's previous location had a small dining area that contributed significantly to overall profits, highlighting the need for a balanced space allocation [9][11] - Jiang Ling acknowledges that many bookstores operate at a loss, with a focus on controlling costs and exploring diverse revenue streams [12][13] Innovation and Future Plans - A new subscription service called "定心丸" (Dingxinwan) has been launched, offering curated book selections and creative products, aimed at expanding the customer base beyond avid readers [15] - The company plans to leverage social media to reach a wider audience, moving beyond geographical limitations to enhance commercial viability [15]