Bilibili Upgrade To Buy As Margins Continue To Expand

Core Insights - Bilibili (NASDAQ: BILI) has shown strong performance since initial coverage in April, with significant progress in cost-cutting efforts [1] - The company's gross margin reached 36% in Q1 2025, surpassing management's expectations [1] Company Performance - The focus on cost-cutting has positively impacted Bilibili's financial metrics, indicating effective management strategies [1] - The improvement in gross margin reflects the company's ability to enhance profitability amidst competitive pressures [1] Analyst Perspective - The analyst expresses a potential interest in initiating a long position in Bilibili, indicating a positive outlook on the company's future performance [2]