Better "Magnificent Seven" Stock: Apple or Amazon?

Core Viewpoint - Apple and Amazon, both part of the "Magnificent Seven," have shown strong long-term returns, but current growth rates raise questions about their investment appeal [1] Group 1: Revenue Growth - Both Apple and Amazon have experienced relatively slow revenue growth, with each company growing less than 10% in their most recent quarter [3][5] - Apple's growth issues stem from a lack of innovative products and a lengthening smartphone turnover cycle, leading to less frequent consumer upgrades [6][7] - Amazon's e-commerce segments, while significant, are the slowest-growing parts of its business, impacting overall growth rates [8] Group 2: Profitability - Amazon's high-margin segments, such as AWS and advertising, are growing rapidly, with AWS generating 63% of operating profits despite only accounting for 19% of total sales [10] - In Q1, Amazon's operating profits increased by 20% year over year, significantly outperforming Apple's 6% growth in operating profits [11] - Amazon's profit growth is driven by its strong-performing segments, providing a catalyst for earnings growth that Apple currently lacks [12]