Zig-Zag Launches New Premium Natural Leaf Cigar Line – Zig-Zag Woods

Core Insights - Zig-Zag has launched a new premium natural leaf cigar line named Zig-Zag Woods, targeting convenience stores and smoke shops [1][6] - The product is designed to meet consumer preferences, with over 58% of consumers referring to rough-cut cigars as "woods" [2] - Zig-Zag Woods features a slow-burning, all-natural leaf wrap filled with premium rough-cut tobacco, offering a rich smoking experience [2][3] Product Offering - Zig-Zag Woods includes five flavor varieties: Natural, Silk & Berries, Sweet Aromatic, Crème Royale, and Velvet [10] - The cigars are competitively priced at $1.39 for two cigars, with packaging configurations of 15 pouches per carton and 24 cartons per case [10] - The product aims for high turnover and margins, appealing to both consumers and retailers [5][6] Market Position - The rough-cut cigar segment is strong, with over 300 million units sold annually, positioning Zig-Zag Woods to compete effectively [3] - Zig-Zag is a market leader in premium tobacco and smoking accessories, with a legacy of over 140 years [7] - The brand continues to innovate and adapt to consumer trends while maintaining product quality [7]