山东济南农村电商体系建设显成效

Core Viewpoint - The Jinan government is actively promoting rural e-commerce development to enhance agricultural consumption and boost rural economies through various initiatives and partnerships with major e-commerce platforms [1][2][3] Group 1: E-commerce Development Initiatives - Jinan's Commerce Bureau has implemented multiple measures to promote rural e-commerce, resulting in a rural online retail sales figure of 2.98 billion yuan from January to May, representing a year-on-year growth of 33.4%, which is 22.8 percentage points higher than the provincial average [1] - The city aims to establish two national-level comprehensive demonstration counties for e-commerce in rural areas, three national-level e-commerce demonstration bases, and four demonstration enterprises, along with 65 provincial-level e-commerce demonstration projects [1] Group 2: Talent Development and Training - The city has organized nearly 10 specialized training sessions for over 500 participants, focusing on cultivating "new farmers" in e-commerce, including migrant workers, entrepreneurial students, and individuals with disabilities [2] - The scale of rural e-commerce practitioners in Jinan has surpassed 160,000, providing a strong talent foundation to activate the rural consumption market [2] Group 3: Marketing and Sales Strategies - Jinan's Commerce Bureau plans to leverage key consumption periods such as the Mid-Autumn Festival, National Day, and "Double 11" to launch promotional activities in collaboration with leading e-commerce platforms like JD, Taobao, and Douyin [3] - The bureau encourages agricultural entities to collaborate with e-commerce platforms for live sales activities, aiming to enhance the operational capabilities of professional cooperatives and local leaders in e-commerce [3]