Core Insights - The event "Su Super" held in Nanjing not only attracted over 60,000 fans but also generated significant economic activity, with over 1 million visitors and sales reaching 340 million yuan across the city [3][8][11] - The integration of sports, culture, and tourism has transformed the event's IP into a city-wide IP, enhancing urban vitality and consumer engagement [3][21] Group 1: Event Impact - The "Su Super" match set a record for viewership and engagement, with 66 secondary viewing locations across the city, leading to a multiplier effect on local businesses [3][8] - The Nanjing International Beer Festival, coinciding with the event, saw a 22.5% increase in visitor numbers, totaling 125,000 over three days [4] - Local businesses reported significant revenue increases, with some restaurants experiencing growth rates of up to 124.33% compared to the previous week [9][14] Group 2: Consumer Behavior - The event spurred a surge in dining and accommodation, with a 33.2% increase in revenue for nearby restaurants and hotels [14][17] - Data from Meituan indicated a 35.9% increase in dining transactions and a 51.2% rise in order volume during the event [14] - The use of event tickets as a "universal key" allowed fans to access various cultural and dining experiences, enhancing their overall visit to Nanjing [13][15] Group 3: Broader Economic Effects - The event's influence extended to various commercial districts, with sales growth of 21.2% in Yuantong, 19.4% in Jiangning, and 16.2% in Xinjiekou on the day of the match [11] - The hospitality sector benefited significantly, with a 35.06% increase in tourism consumption in Jianye District and a 27.85% rise in accommodation nights [17] - The event showcased Nanjing's cultural and economic vibrancy, attracting both local and international attention, and enhancing the city's image [19][23]
一张足球票，带火一座城
Nan Jing Ri Bao·2025-07-09 00:51