全国文旅融媒体海南行宣传推介活动启动

Group 1 - The core event is the launch of the "Cool Island" tourism product promotion conference and the national cultural tourism media promotion activity in Hainan, aimed at showcasing Hainan as a summer vacation destination [2][3] - Hainan's summer average temperature is 28°C, with coastal areas feeling refreshing and the rainforest core area maintaining a constant temperature of 22°C, making it an ideal summer retreat [3] - The Hainan tourism department has developed a summer tourism product system based on four dimensions: "mountain exploration," "sea activities," "cultural visits," and "nightlife experiences," to provide diverse and immersive cooling experiences for visitors [3] Group 2 - A summer tourism consumption subsidy of 40 million yuan has been introduced, available to domestic visitors, including those from Hong Kong, Macau, and Taiwan, to encourage more tourists to visit Hainan [3] - The national cultural tourism media matrix will conduct in-depth coverage of Hainan's various cities and counties through short videos, live broadcasts, and special reports, presenting a comprehensive view of Hainan's tourism [3][4] - The establishment of the Hainan Tourism and Culture Promotion Center aims to create a platform for national cultural tourism media to connect resources, co-create quality content, and share development opportunities [4]