研判2025！中国肌内效贴布行业产业链、市场规模、竞争格局、企业情况及发展趋势分析：全民健身开启发展加速度，有利于推动肌内效贴布规模增长[图]

Core Viewpoint - The demand for kinesiology tape in China is steadily increasing due to rising health awareness and fitness participation among the population, particularly among athletes and the elderly, with the market expected to reach 1.99 billion yuan in 2024, a year-on-year increase of 15.0% [1][11]. Industry Overview - Kinesiology tape is an elastic, ultra-thin, breathable tape that can be cut into various shapes and sizes for application on skin, muscles, and joints, offering advantages over traditional patches by reducing skin allergies and allowing natural movement [3][9]. - The tape has three main therapeutic effects: pain relief, improved circulation, and support for soft tissues [3][9]. Market Growth - The kinesiology tape market in China is projected to grow to 1.99 billion yuan by 2024, reflecting a 15.0% increase from the previous year [1][11]. - The increase in sports facilities, with a total of 4.842 million nationwide and a per capita area of 3.0 square meters, supports the growing demand for kinesiology tape as more people engage in fitness activities [7][11]. Competitive Landscape - The kinesiology tape market is becoming increasingly competitive, with numerous brands vying for market share, necessitating continuous innovation and quality improvement from companies [13]. - Key players in the industry include Suzhou Medis Medical Sports Products Co., Ltd., Hangzhou Gaosibo Medical Supplies Co., Ltd., and Jiangsu Yizheng Kangpuno Medical Devices Co., Ltd., among others [2][13]. Industry Development Trends - The kinesiology tape industry is expected to evolve towards smart technology integration, incorporating sensors and microelectronics for real-time monitoring of athletes' physiological conditions [19]. - Future products may utilize big data and AI for personalized designs based on individual athlete profiles, enhancing performance and recovery [19]. - There is a growing trend towards using eco-friendly materials in kinesiology tape production, which will improve comfort and reduce environmental impact [19].