Xin Lang Cai Jing·2025-07-09 01:49Core Viewpoint - Cathay Pacific is expanding its business footprint in mainland China, focusing on digital transformation and IT capabilities to enhance operational efficiency and customer service [1][2][5]. Group 1: Expansion of IT Capabilities - Cathay Pacific has opened its largest IT office in Shenzhen, which can accommodate over 200 employees and will focus on system development, quality assurance, and technical support [1]. - The IT team has over 1,000 personnel, with 150 based in mainland cities, expected to grow to 200 by the end of the year, doubling by the end of 2024 [1][2]. - The establishment of the Shenzhen office is part of a broader strategy to enhance digital solutions tailored for the Chinese market [1][6]. Group 2: Recruitment and Digital Transformation - The airline has increased recruitment for frontline staff, hiring over 500 cabin crew members and expecting to reach 1,000 by year-end, alongside training 60+ mainland trainee pilots [2]. - Cathay Pacific's investment plan for 2024 includes a significant focus on digital and information technology, with annual investments exceeding HKD 3 billion in areas like AI and big data [2]. - The company has developed nearly 100 data models across various business areas, including customer service and flight operations [2]. Group 3: Operational Efficiency and AI Integration - The airline's flight operations have returned to pre-pandemic levels, but the increased capacity at Hong Kong airport presents new challenges [5]. - AI models are being utilized to simulate operations and optimize resource allocation in response to the expanded airport capacity [5]. - The integration of AIGC technology into chatbots has improved customer interaction, with over 80% of inquiries now handled by automated systems [5]. Group 4: Strategic Location and Collaboration - The Shenzhen IT office is strategically located in Qianhai, a key area for cross-border cooperation and technological innovation [7]. - The office is designed to facilitate collaboration among teams from Shenzhen, Guangzhou, and Hong Kong, focusing on proof of concept for cutting-edge technologies [8][9]. - Partnerships with local tech firms like Alibaba Cloud and Huawei are enhancing the airline's technological capabilities, including adapting its app for the HarmonyOS [9].