Group 1 - The Chinese ready-to-drink beverage industry has entered a high growth phase, with a market size of 517.5 billion yuan in 2023, expected to grow to 627.9 billion yuan in 2024, reflecting a CAGR of approximately 22.5% from 2018 to 2023 [1] - The two core segments of the ready-to-drink beverage market are ready-to-drink tea and coffee, with market sizes of 258.5 billion yuan and 172.1 billion yuan in 2023, accounting for 50.0% and 33.3% of the market respectively [1] - The ready-to-drink tea market is the largest segment, while the ready-to-drink coffee market is experiencing the fastest growth [1] Group 2 - The ready-to-drink tea segment has undergone three development stages, driven by multiple factors [2] - The modern milk tea originated in Taiwan in 1987, with the introduction of pearl milk tea in the 1990s leading to its popularity in coastal cities [2] - The 21st century saw the establishment of brands like Street Guest and Underground Rail, marking the beginning of large-scale development in the industry [2] - In the 2010s, consumer brand awareness increased, leading to higher demands for product quality and branding, exemplified by new-style tea brands like Heytea and Nayuki [2] - The 2020s have introduced new demands for cost-performance ratios in tea products, with supply-side expansion through franchising and upgrades in supply chain and R&D [2]
国盛证券：中国现制饮品行业规模突破5000亿 茶饮与咖啡双轮驱动
智通财经网·2025-07-09 03:06