Core Insights - The article highlights the transformation of Century Kaiyuan from a traditional printing shop to a leading "Industrial Internet" printing enterprise, driven by the creativity and innovation of the Z generation [2][9]. Group 1: Company Overview - Century Kaiyuan has evolved over 24 years from a street-side printing shop to a top player in the printing industry, focusing on small-batch, personalized printing services [9]. - The company has established a comprehensive service system that integrates research and development, design, production, and sales, supported by smart printing technology [4][9]. Group 2: Technological Innovation - Since 2022, Century Kaiyuan has initiated AI model research and development, becoming one of the first companies in the printing and packaging industry to apply DeepSeek technology [5]. - The company has developed a data analysis system called DataScope, which enhances efficiency across various business areas, resulting in annual cost savings exceeding 10 million [6]. Group 3: Market Strategy - Century Kaiyuan targets small orders and has built a multi-channel marketing matrix that includes online and offline platforms, leading to a customer base of 60 million by the end of 2024 [6][8]. - The company focuses on providing one-stop small-batch customized marketing materials, allowing small and medium enterprises to effectively tell their brand stories [7][8]. Group 4: Youth Empowerment - The workforce at Century Kaiyuan is predominantly composed of young employees, with a significant number being post-90s and post-00s, fostering a culture of innovation [10]. - The company invests in employee well-being by providing various recreational facilities, which contributes to a vibrant and creative work environment [10]. Group 5: Industry Impact - Century Kaiyuan's innovative approach has positioned it as a leader in the small-batch customization sector, addressing industry pain points such as high minimum order quantities and slow delivery times [8][9]. - The company has been recognized as a national model enterprise in printing and has made significant contributions to the high-quality development of the private economy in Shandong [10].
青春当先开新局|世纪开元:青年力量加速产业变革
Qi Lu Wan Bao·2025-07-09 03:13