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海鹦云AIEO:赋能内容创作,激发营销新活力

Core Insights - The article highlights the transformative impact of AI on content creation and marketing, emphasizing the shift from AI as a mere tool to a core driver of marketing innovation [1][3][5] Group 1: AI in Marketing - AI has become an essential engine in the wave of content marketing innovation, as demonstrated by the collaboration between Geely and Zcool to create an AI marketing laboratory [2][3] - The AI-generated visuals for Geely's new product have successfully captured consumer attention on social media, showcasing the powerful appeal of AI in visual expression [2][3] - Meitu's WHEE AI design tool has engaged a large number of designers, resulting in over 3000 AIGC works, enhancing designers' understanding and application of AI tools [2][3] Group 2: AIEO Strategy - Haiying Cloud Holdings promotes the "AIEO" (AI-Enhanced Optimization) strategy, aiming to provide systematic empowerment for enterprises through AI technology [3][4] - The company has a core team with over 17 years of experience in AI technology development, focusing on consumer behavior, market dynamics, and brand ecosystems [3][4] - Haiying Cloud's AI solutions cover the entire value chain, from market trend prediction to content generation and optimization, helping brands navigate the data landscape [3][4] Group 3: Comprehensive Marketing Ecosystem - The AIEO strategy encompasses a full-service ecosystem that includes customized AI solutions, enterprise training, and comprehensive technical development services [4] - The integrated marketing engine offers services across various domains, including market research, brand strategy, public relations, and new media marketing [4] - Haiying Cloud has successfully served clients across diverse sectors, including government, internet, fast-moving consumer goods, automotive, finance, entertainment, and healthcare, demonstrating its cross-industry empowerment capabilities [4] Group 4: Future Outlook - Haiying Cloud aims to continue exploring innovative applications of AI in marketing, helping brands harness the potential of intelligent marketing in a competitive landscape [5] - The company positions itself as a leader in the creative transformation driven by AI, fostering deeper connections between brands and consumers [5]