Group 1 - The company, Cha Yan Yue Se, announced its entry into the overseas retail market through e-commerce, launching its own Shopify store and establishing self-operated stores on platforms like Amazon, TikTok Shop, Walmart, Weee, and Yami [1] - The company clarified that previous sightings of stores with its branding overseas were not officially opened by them, indicating a lack of experience in cross-border operations [1] - The decision to focus on e-commerce rather than physical stores is due to the need for a more rigorous understanding of overseas markets and the challenges of maintaining service and product standardization [1] Group 2 - As of May 2025, Cha Yan Yue Se plans to design and launch over 500 SKUs, including tea, tea powder, snacks, stationery, and daily necessities [2] - The company began its online e-commerce strategy in July 2020, leading to a significant increase in retail e-commerce sales, which surpassed 100 million in 2024, marking a 12-fold year-on-year growth [2] - By May 2025, Cha Yan Yue Se had attracted over 2.272 million followers across various e-commerce platforms, including Tmall, JD.com, Tmall Supermarket, and Douyin [2]
茶颜悦色出海第一步：以电商形式向北美布局零售业务，上线零食、茶具等40款产品
Cai Jing Wang·2025-07-09 04:27