鲁酒龙头亮剑渠道革命！泰山酒业营销顾问团首发"四对使命"

Core Viewpoint - The establishment of the Taishan Liquor Marketing Advisory Group marks a significant step in the company's strategic upgrade and marketing breakthrough, aiming to solidify its leading position in the Shandong liquor market [1][4]. Group 1: Marketing Strategy - The first meeting of the Taishan Liquor Marketing Advisory Group emphasized the core mission of "raising the banner of investment promotion to achieve substantial growth" [1]. - The meeting established a platform for deep communication between manufacturers and distributors, reinforcing the direction for development [1]. - The advisory group aims to implement a professional operational philosophy to help Taishan Liquor effectively engage with partners and enhance its marketing efforts [3]. Group 2: Leadership and Vision - Chairman Zhang Mingxin highlighted the company's clear core strategy to deepen and strengthen its presence in the Shandong market, aspiring to be the "liquor of the Shandong people" and the absolute leader in the region [4]. - The company aims for comprehensive coverage of the Shandong market, focusing on building a dense, efficient, and vibrant sales network [4]. Group 3: Company Growth and Achievements - Taishan Liquor has transformed from a small brewing workshop to a large private joint-stock company with total assets of 2 billion and over 2,000 employees, achieving national brand recognition over 80 years [6]. - The company has maintained its position at the top of the Shandong liquor tax revenue rankings for four consecutive years, reflecting its commitment to quality and market development [6]. Group 4: Partnership and Collaboration - The principle of "growing together with distributors" is central to Taishan Liquor's marketing efforts, fostering a collaborative relationship with its partners [8]. - The company emphasizes the importance of mutual benefit and long-term partnerships, as articulated by Chairman Zhang during the company's 80th anniversary celebration [8]. Group 5: Commitment to Stakeholders - Taishan Liquor has consistently provided cash dividends for 14 years, showcasing its commitment to rewarding investors and partners, which is rare in the liquor industry [9]. - The company aims for sustainable growth and a prosperous value chain, focusing on long-term relationships rather than short-term sales [9]. Group 6: Future Outlook - Looking ahead, Taishan Liquor plans to continue leveraging the advisory group as a strategic resource to achieve its goal of becoming a leader in high-end liquor in China [11].