“榜单”带动城市消费扩容，本地生活平台为餐饮数字化进一步赋能

Core Insights - The "Must-Eat List" event in Shenzhen highlighted the growing trend of consumers seeking authentic local dining experiences, with a focus on traditional eateries that evoke cultural memories [1][2][3] - The integration of online and offline strategies is crucial for restaurants to attract customers, as demonstrated by the success of local establishments like Jicai Beef [2][4] - The "Must-Eat List" features 3,091 restaurants across 144 cities, with Guangdong province leading with 396 listings, showcasing a significant presence of traditional and long-established eateries [2][3] Industry Trends - There is a notable increase in consumer engagement with local food culture, as evidenced by the high percentage of small, traditional restaurants on the list, with over 70% categorized as "smoky" eateries and nearly 35% being over 10 years old [2][3] - The digital transformation of the food service industry is enhancing consumer access to local dining options, with platforms like Meituan and Dazhong Dianping driving growth in regional restaurant orders [5][6] - The upcoming "Must-Eat Festival" aims to further boost local consumption by leveraging significant marketing resources to promote the list across all participating cities [6]