“苏超”第六轮燃爆周末，抖音生活服务：多个比赛城市酒旅订单消费暴涨，最高涨 235%

Core Insights - The "Su Super" league has significantly boosted local consumption, particularly in the hospitality and tourism sectors, with Douyin group purchase orders for hotel stays increasing by 110% during the weekend of July 5-6 [1] - Major cities such as Nanjing, Suzhou, and Changzhou experienced substantial growth in Douyin group purchase orders, with increases ranging from 100% to 230% [1][2] - The event has also stimulated local food consumption, with notable increases in orders for regional delicacies [2] Group 1: Consumption Trends - Douyin group purchase orders for hotel stays in cities like Yangzhou and Zhenjiang saw a week-on-week increase of 105% and 48% respectively [2] - The overall Douyin group purchase orders for leisure and sports items in Jiangsu increased by 168% during the same weekend [3] - The "Su Super" league has led to a 235% increase in Douyin hotel group purchase orders in Yancheng, marking it as the fastest-growing city in this regard [1] Group 2: Event-Driven Activities - The 2025 Nanjing International Beer Festival, held in conjunction with the league, generated over 9 million in sales for local businesses, with a 39% increase in consumption orders [2] - The Nanjing Gulou District Business Bureau distributed a million in consumer vouchers on Douyin, promoting local hospitality and dining establishments [2] - The "Follow Su Super to Explore Jiangsu" campaign aims to enhance local business offerings and attract more consumers during the summer [3]