莫让营销变骚扰

Core Viewpoint - A recent case in Shanghai highlights the legal consequences of harassment from bank marketing practices, emphasizing the need for consumer protection and regulatory oversight [1][2]. Group 1: Legal Framework and Consumer Rights - The Civil Code of China prohibits organizations or individuals from disturbing others' private lives through unsolicited calls, messages, or other means without consent [1]. - The case serves as a warning to banks and similar enterprises, encouraging citizens to protect their rights through legal channels [1]. Group 2: Regulatory and Technological Measures - Regulatory bodies are urged to strengthen oversight of marketing practices, ensuring compliance and imposing penalties on companies that misuse user data or frequently disturb consumers [1][2]. - Telecom operators are encouraged to enhance smart interception technologies and maintain a blacklist of harassment numbers to reduce the spread of unwanted communications [2]. Group 3: Corporate Responsibility and Marketing Ethics - Companies relying on aggressive phone and SMS marketing may achieve short-term customer acquisition but risk damaging their brand image and consumer trust [2]. - Businesses are advised to adopt a customer-centric approach, focusing on understanding user needs and innovating services while respecting consumer preferences and rights [2].