齐云山食品赴港上市：品类天花板下估值瓶颈难破 量贩零食驱动增长成色几何？

Core Viewpoint - The snack company Qiyunshan Food Co., Ltd. is set to go public on the Hong Kong Stock Exchange, following the footsteps of other snack companies, but faces challenges due to its limited market share and product diversity [1][5]. Financial Performance - Qiyunshan Food's revenue for 2022-2024 is projected to be CNY 217 million, CNY 247 million, and CNY 339 million, with net profits of CNY 25.6 million, CNY 23.7 million, and CNY 53.2 million respectively [1]. - The company's flagship product, the South Jujube Cake, accounts for approximately 86.5% of total sales in 2022, with sales volumes of 4,677.7 tons, 5,160.2 tons, and 7,485.8 tons for the years 2022-2024 [2]. Market Position - Qiyunshan Food holds a market share of about 0.63% in the fruit snack sector, significantly lower than competitors like Liuliu Fruit Garden, which has a market share of 2.61% [1]. - The overall snack market in China is expected to grow from CNY 1,344 billion in 2024 to CNY 1,755.8 billion by 2029, with the fruit snack market growing at a rate of 8.7% [5]. Product and Sales Channels - The company relies heavily on its main product, the South Jujube Cake, which contributes 88.7% to total revenue in 2022 [2]. - Offline sales through distributors account for 86.2% of total revenue in 2022, with a significant increase in revenue from major clients [6][8]. Regional Sales - Approximately one-third of Qiyunshan Food's revenue comes from its home province of Jiangxi, with neighboring provinces contributing significantly to sales growth [4]. - The company has limited geographical reach, with no presence in major northern cities [4]. Pricing and Profitability - The average selling price of the South Jujube Cake has decreased from CNY 41.2 per kg in 2022 to CNY 39.3 per kg in 2024, while procurement costs have risen [8]. - The overall gross margin for the company has declined to 48.6% in 2024, indicating pressure on profitability [8]. Management and Shareholder Structure - The core management team, consisting of six individuals, controls approximately 68.67% of Qiyunshan Food's shares and has received significant dividends, amounting to over CNY 30 million [9].