整治旅游市场强迫购物，文旅、公安、市监三部门将联合行动

Core Viewpoint - The Ministry of Culture and Tourism is launching a year-long campaign to combat forced shopping in the tourism sector, which severely infringes on tourists' rights [1][4]. Group 1: Regulatory Actions - The campaign will focus on areas with concentrated tourism shopping activities, targeting travel agencies, shopping stores, tour guides, and online travel operators [3]. - Travel agencies will be scrutinized for illegal operations, such as conducting business without a license and luring tourists with prices below cost to gain kickbacks through shopping arrangements [3]. - Tourism shopping stores will be monitored for misleading consumers, promoting overpriced low-quality goods, and engaging in price fraud through false discounts [3]. Group 2: Enforcement Measures - Tour guides will face penalties for inducing or forcing tourists to consume, operating without a tour guide license, and privately undertaking guiding services without agency assignment [3]. - Online travel operators will be targeted for offering travel products below cost, inducing off-platform transactions, and illegally collecting deposits [3]. - The campaign will adopt a combined approach of prevention and punishment, ensuring synchronized governance between tourist source and destination areas, as well as online and offline regulation [3]. Group 3: Collaborative Efforts - The initiative will involve collaboration with the Public Security Bureau and the Market Supervision Administration to address illegal activities such as unlicensed travel agency operations, false advertising, and forced transactions [4]. - The Ministry aims to create a safe consumption environment for tourists by rigorously enforcing laws against various forms of fraud and coercion in the tourism sector [4].