Happy Belly Food Group's Heal Wellness QSR Announces the Opening of Its Newest Location in Calgary's Kensington Neighborhood, Alberta

Core Insights - Happy Belly Food Group Inc. has opened its 27th Heal Wellness location in Calgary, Alberta, with the grand opening scheduled for July 12, 2025 [1][2] - The company is experiencing significant growth and brand recognition across Canada, positioning Heal as a national smoothie bowl brand [3][4] - Happy Belly's strategy combines organic growth with strategic acquisitions, leading to a robust franchise pipeline and expansion plans [2][7] Company Expansion - The new Heal Wellness location is part of a broader expansion strategy, with more units under construction in Alberta, Ontario, and Prince Edward Island [4] - A total of 195 units for Heal Wellness are secured under development agreements across Canada, indicating a strong growth trajectory [4][7] - The Happy Belly portfolio includes 616 retail locations under contract, showcasing a disciplined approach to growth through careful partner selection and prime real estate [7] Brand Development - Heal Wellness aims to provide quick, fresh wellness foods, focusing on smoothie bowls and smoothies made with superfood ingredients [8] - The brand is gaining customer loyalty and recognition, with existing franchisees expanding into multi-unit ownership, reflecting confidence in the operational model [3][4] - The company's asset-light approach and strong franchise engagement are unlocking value for stakeholders and signaling long-term growth potential [3][4]