Core Viewpoint - The event "Enjoying Self-creation" 2025 Star Enjoy User Night showcased the launch of a new car logo by Huawei and BAIC Group, emphasizing the brand's commitment to user engagement and high-quality manufacturing [1][9]. Group 1: New Logo and Design - The new logo features a hexagonal design that continues the family lineage of Harmony Intelligent Driving, incorporating a silver ratio and G3 curvature to enhance visual rhythm [3]. - The logo's dual-layer design symbolizes a romantic connection with users, with the upper layer representing star-like radiance and the lower layer showcasing intricate micro-level electroforming craftsmanship [3]. Group 2: Sales Performance - In June, the Enjoy S9 model achieved impressive sales, delivering 4,154 units in a single month, securing the top position in the sales of new energy sedans above 300,000 units [5]. Group 3: Super Factory Experience - The Enjoy Super Factory in Beijing has become a popular destination for users, allowing them to witness the production process firsthand, which enhances trust in the brand [5]. - The factory integrates digital flexible production lines, AI quality inspection, and ADS intelligent driving calibration, showcasing advanced manufacturing capabilities [5]. Group 4: User-Centric Approach - The factory emphasizes transparency in manufacturing processes, fostering a strong connection with users by openly sharing how and for whom the cars are made [7]. - User-selected configurations are quickly translated into precise production instructions, ensuring that each vehicle meets individual preferences [5]. Group 5: Future Product Launch - A new travel vehicle from Enjoy is set to launch in the fall, further expanding the product lineup and demonstrating the brand's dedication to understanding user needs [9]. - The brand's journey towards high-end manufacturing is rooted in deep insights into user demands and a relentless pursuit of product quality [9].
享界发布全新车标,与用户共塑豪华新范式
Jing Ji Wang·2025-07-09 09:59