Workflow
莲香楼商标授权争议!两家运营企业涉虚假宣传被判罚200万
Nan Fang Du Shi Bao·2025-07-09 10:28

Core Viewpoint - The Guangzhou Lianxianglou Company has won a lawsuit against two other companies for false advertising, as they claimed to be associated with the "Chinese Time-honored Brand" and other historical phrases, which misled consumers about their connection to the original Lianxianglou brand [1][2][4]. Legal Proceedings - The Beijing Haidian District People's Court ruled that the two defendant companies, Guangzhou Lianlou Catering Service Co., Ltd. and Guangzhou Bailian Catering Service Co., Ltd., must pay 2 million yuan in economic damages and 100,000 yuan in reasonable expenses to Guangzhou Lianxianglou Company [2][4]. - The court found that the defendants' claims constituted false advertising under the Anti-Unfair Competition Law, as they did not have authorization to use phrases indicating a century-long history [3][10]. Brand and Trademark Dispute - The dispute over the Lianxianglou trademark has been ongoing for over a decade, with multiple entities operating under the Lianxianglou name in Guangzhou [1][8]. - The court acknowledged that the original Lianxianglou brand has significant market influence due to years of operation by Guangzhou Lianxianglou Company, which has integrated its history into its business [2][3]. Current Status of the Defendants - The defendant companies have acknowledged the court's ruling and have removed the disputed promotional phrases from their marketing materials [5][7]. - Both companies are currently within the appeal period but have not disclosed specific future plans [5][7]. Future Implications - Guangzhou Lianxianglou Company continues to seek exclusive rights to the Lianxianglou trademark, despite the ongoing disputes regarding the nature of the trademark authorization [11]. - The legal outcomes indicate that while the defendant companies can operate under the Lianxianglou name, they cannot claim historical associations without proper authorization [10].