广汽菲克，消失的合资车企

Core Insights - GAC Fiat Chrysler (广汽菲克) has declared bankruptcy, confirming it is unable to restructure or reach a settlement, with assets insufficient to cover debts [1] - The company had effectively ceased operations by October 2022, filing for bankruptcy amid overwhelming debt and halted production [2] - The transition to electric vehicles has marginalized joint venture brands, with GAC Fiat Chrysler's struggles exemplifying the shift in market dominance from joint ventures to domestic brands [3] Company Overview - GAC Fiat Chrysler's last asset, its factory in Guangzhou, has been taken over by GAC Aion to become a center for electric vehicle production, marking a strategic shift towards new energy vehicles [2][4] - The company's liquidation process has entered a systematic phase, with five rounds of public auctions failing to attract any bids for its assets [4] - The lack of interest in GAC Fiat Chrysler's assets highlights a broader trend where joint venture brands are losing their market relevance [4][5] Industry Context - The automotive market in China is witnessing a significant transition, with local brands gaining dominance as joint venture brands lose their competitive edge [3] - The decline of GAC Fiat Chrysler reflects a larger industry trend where the value of joint ventures is diminishing, driven by policy shifts and changing consumer preferences [3][6] - The story of GAC Fiat Chrysler serves as a warning that the loss of market relevance may not stem from individual company missteps, but rather from a fundamental shift in industry dynamics [6]