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长城坦克遭竞品冲击上半年销量逆势下滑 新能源渗透率仅28%坦克700月销跌至400台
Xin Lang Zheng Quan·2025-07-09 11:22

Core Viewpoint - The sales performance of Great Wall Motors in the first half of 2023 shows a significant slowdown, particularly in its Tank brand, which has been adversely affected by increased competition and a lack of electric vehicle penetration [1][2][6]. Group 1: Sales Performance - In the first half of 2023, Great Wall Motors sold a total of 569,800 vehicles, representing a year-on-year growth of only 1.81%, which is significantly lower than the average growth rate of 10.8% for domestic passenger vehicles [1][2]. - The Tank brand's sales reached 103,700 units, a decline of 10.67% compared to the previous year, contrasting sharply with the previous year's growth rates of 99% and 42.12% [2][3]. Group 2: Competitive Pressure - The decline in Tank brand sales is primarily attributed to competitive pressure, particularly from BYD's Fangcheng Leopard 5, which gained market share after a significant price reduction [3][5]. - The Fangcheng Leopard 5's sales surged by 605.3% in June, further exacerbating the market share loss for the Tank brand [5]. Group 3: Electric Vehicle and Technology Challenges - Great Wall Motors' electric vehicle sales accounted for approximately 28.2% of total sales, which is significantly below the industry average penetration rate of 50.1% for domestic new energy vehicles [6]. - The company continues to focus on traditional fuel engines, as evidenced by the introduction of large displacement engines like the 4.0T V8, despite the industry's shift towards electrification and smart driving technologies [6][8]. Group 4: Financial Implications - The company's sales expenses surged by 61% to 2.3 billion yuan in the first quarter, yet overall sales declined by 6.73%, leading to a negative operating cash flow of 8.99 billion yuan [8].