电商赋能+分级销售，助力翁源三华李优质优价

Core Viewpoint - The article highlights the successful implementation of e-commerce empowerment and graded sales strategies in Wengyuan County, specifically focusing on the promotion of Sanhua plums as a means to enhance farmers' income and drive rural revitalization [2][4]. Group 1: E-commerce Empowerment - Wengyuan County has been exploring ways to convert its ecological advantages into economic benefits, particularly through e-commerce initiatives [2][3]. - A four-day training program was organized to equip local farmers with skills in e-commerce operations, video editing, live streaming, and product grading standards [10][11][12]. - The training aimed to cultivate "digital new farmers" who understand technology, operations, and value differentiation in the market [11][13]. Group 2: Graded Sales Strategy - The implementation of a graded sales model has been established to enhance the pricing of Sanhua plums based on quality indicators such as size, weight, color, and appearance [27][34]. - The "优品优价" (premium quality, premium price) strategy has resulted in an average sales price increase of over 30% compared to previous bulk sales, significantly boosting overall value and farmer income [34][35]. - The graded pricing strategy has received positive market feedback, with successful sales of 4,543 pounds of Sanhua plums generating revenue of 80,989 yuan through live streaming channels [37]. Group 3: Marketing and Brand Building - The village has actively created a "富村直播间" (Rich Village Live Room) to promote local products and attract external collaborations [16][20]. - In June, 34 live streaming sessions were conducted, attracting over 100,000 viewers and showcasing the grading standards and unique qualities of Sanhua plums [18][24]. - Promotional videos related to Sanhua plums have garnered over 400,000 views, enhancing market awareness and brand image [22][38]. Group 4: Future Development - Wengyuan County aims to continue refining grading standards and optimizing its e-commerce matrix to ensure that every Sanhua plum can reach a broader market [42][43]. - The focus is on establishing a sustainable model that not only enhances product quality but also contributes to the long-term development of the local agricultural industry [39][44].