上海杨浦聚焦“潮流消费” 打造“二次元品牌集聚区”

Group 1 - The core viewpoint is that Yangpu District in Shanghai is focusing on "trendy consumption" by creating a "two-dimensional brand aggregation area" to leverage local resource advantages and stimulate new potential in the two-dimensional consumption industry [1][2] - The "Shanghai International Animation Month" is a key event under the "Shanghai Summer" international consumption season, themed "Manga City, High Summer," integrating various models such as "culture + technology," "local + international," and "classic + trendy" to attract anime enthusiasts from across the country and globally [1][2] - Yangpu is positioned as a significant area for Shanghai's two-dimensional economy, aiming to establish a comprehensive layout of "festivals, exhibitions, and conferences" and design multiple major activities to ignite market enthusiasm around the Wujiaochang business district and Fuxing Island [1][2] Group 2 - The two-dimensional (anime, games, etc.) consumption sector has become a trend among the younger generation, with Yangpu actively enhancing the two-dimensional industry in Shanghai through IP empowerment and upgrading traditional business districts [2] - Wujiaochang business district is developing a "themed business district + vertical shopping mall + characteristic street" layout to cater to the diverse consumption needs of young consumers, with over 70 brands in the Bailian ZX Creative Park and a first-store ratio exceeding 70% [2] - Major events like the Shanghai International Animation Month and the Shanghai Dimension Tour Festival are leading the way in creating a multi-layered local activity matrix that combines merchant self-marketing, IP enterprise promotion, and joint efforts from government, enterprises, and academia to enrich consumer offerings [2]