华夏银行石家庄分行：多措并举织密金融安全网 守护群众“钱袋子”

Core Viewpoint - The article highlights the proactive measures taken by Huaxia Bank's Shijiazhuang branch to prevent illegal financial activities and enhance public awareness of financial risks through a comprehensive promotional campaign in June 2025 [1][2]. Group 1: Campaign Overview - The campaign is themed "Protecting the Wallet, Safeguarding the Happy Home" and aims to raise public awareness about financial risks and illegal financial activities [1]. - The initiative includes both online and offline strategies to create a robust financial safety net for the community [1]. Group 2: Offline Promotion Strategies - The bank utilizes its physical branches as frontline service points, employing immersive promotional techniques such as electronic displays and warning signs to educate customers about financial risks during their transactions [1]. - Staff members actively engage with customers to provide risk warnings and guidance on suspicious transactions, ensuring that risk alerts are consistently communicated [1]. Group 3: Online Promotion Strategies - Huaxia Bank innovates its online outreach by using social media platforms like WeChat and Douyin to present financial knowledge in an accessible manner, transforming complex information into relatable content [1]. - The "2025 Huaxia Bank Wallet Defense Battle" video series, created by the Cangzhou branch, effectively illustrates scam scenarios and has gained significant popularity among customers [1]. Group 4: Targeted Outreach - The bank focuses on vulnerable groups such as the elderly, farmers, and migrant workers by conducting targeted outreach in communities, markets, and schools [2]. - On June 15, the Shijiazhuang branch participated in a city-wide anti-fraud campaign, distributing materials and explaining the dangers of illegal financial activities to the public [2]. Group 5: Future Plans - The Shijiazhuang branch plans to continue innovating its promotional methods and integrate anti-fraud education into community, enterprise, and school settings to maintain ongoing awareness [2].