Ontex introduces lower-carbon bio-based absorbent material in diapers

Core Insights - Ontex Group NV is introducing bio-based superabsorbent polymers (bioSAP) in its diapers, starting with selected Moltex Pure and Nature products, to reduce the carbon footprint while maintaining product performance [1][2][4] - The new bioSAP has a 15% to 25% lower carbon footprint compared to conventional superabsorbent polymers, aligning with Ontex's sustainability goals [2][4] - Ontex aims to reduce Scope 3 greenhouse gas emissions by 25% by 2030, with raw materials accounting for approximately 80% of its total emissions [3][4] Sustainability Initiatives - The shift to bioSAP is part of Ontex's strategy to achieve its SBTi-validated emissions reduction target, with plans for broader application in future products [4] - Ontex views biodegradable SAP as a key enabler for future circular solutions, although current conventional SAP is not recyclable or compostable [5] - The company emphasizes the importance of balancing environmental ambition with practical solutions to keep products affordable and sustainable [3][6] Market Position and Consumer Demand - Ontex is a leading developer and producer of personal care products, employing around 5,500 people and distributing products in approximately 100 countries [7] - The company recognizes that consumers are increasingly seeking sustainable products that do not compromise on affordability, quality, or comfort [6] - Ontex invites collaboration with partners to scale up bioSAP and other sustainable innovations to meet market demands [6]