宁夏枸杞电商2024年零售额超15亿元 在全国市场份额超61%

Group 1 - The core viewpoint of the report indicates that the Ningxia goji berry e-commerce market is expected to capture 61.3% of the national market share in 2024, reflecting strong market demand and a prosperous industry ecosystem [1][2] - In 2024, the national goji berry e-commerce retail sales are projected to reach 2.49 billion RMB, with a year-on-year growth of 8.2%, showcasing the industry's high-quality development opportunities [1] - Ningxia's goji berry e-commerce retail sales are anticipated to reach 1.53 billion RMB in 2024, an increase of 8.4 percentage points year-on-year, with retail volume expected to hit 23.69 million units, growing by 6.1% [1] Group 2 - The report highlights that the goji berry dry fruit market is relatively mature, with price indices across different regions showing high similarity due to the transparency and immediacy of e-commerce channels [2] - Ningxia's goji berry raw juice price index is the only one maintaining continuous positive growth, demonstrating its advantages in deep processing, demand insight, and brand premium [2] - Goji berries hold significant cultural, medicinal, and economic value in China, becoming an important economic crop in regions like Ningxia, Gansu, and Qinghai, with e-commerce sales emerging as a major sales channel [2]