Zheng Quan Ri Bao·2025-07-09 15:48Group 1 - Companies are increasingly adopting innovative shareholder return methods beyond traditional dividends and buybacks, such as offering tickets, gift boxes, and hotel stays to enhance shareholder engagement [1][2] - Beijing Yingxin Development Co., Ltd. announced a shareholder return activity, allowing eligible shareholders to purchase discounted tickets and hotel stays at its theme park, aiming to express gratitude and promote its main business [1] - Gai Shi Food Co., Ltd. and Shui Yang Group Co., Ltd. also launched similar initiatives, providing summer gift boxes and beauty product gift sets to shareholders, thereby enhancing brand experience and gathering feedback [2] Group 2 - The trend of "scenario-based and brand-oriented" shareholder return models is seen as beneficial for increasing brand recognition and investment loyalty [3] - Experts suggest that more companies may integrate shareholder returns into their market value management systems, fostering a new ecosystem of "interaction, recognition, and win-win" relationships with shareholders [3]