SEGG Media and David Lloyd Announce Groundbreaking $14M U.S. Expansion Deal

Core Viewpoint - SEGG Media Corporation has signed a binding Letter of Intent to acquire the rights to David Lloyd's All-Sports Arena in Boca Raton, FL, valued at $14 million, marking the entry of the David Lloyd brand into the U.S. market [3][4] Company Overview - SEGG Media Corporation operates in the sports, entertainment, and gaming sectors, focusing on immersive fan engagement and AI-driven experiences [11] - David Lloyd is a prominent figure in global sport and fitness, known for founding David Lloyd Leisure, which operates 130 premium health and fitness clubs [6][12] Strategic Partnership - The LOI was signed during Wimbledon, symbolizing a significant partnership between SEGG Media and David Lloyd, aimed at creating a unique sports and business ecosystem [4][7] - The Boca Raton facility will be branded as "Sports.com All-Sports Arena, designed by David Lloyd," featuring a blend of sports infrastructure and business amenities [4][9] Facility Features - The arena will span 100,000 square feet and include indoor padel, basketball, and pickleball courts, climbing walls, AI-driven golf simulators, and a luxury co-working space [4][15] - The facility is projected to generate over $6 million in EBITDA in its first year of operations [10] Expansion Plans - This launch is part of a broader international rollout strategy, with plans for additional facilities across major U.S. cities and the Middle East [8][9]