SEGG Media and David Lloyd Announce Groundbreaking $14M U.S. Expansion Deal

Core Insights - SEGG Media Corporation has signed a binding Letter of Intent to acquire the rights to David Lloyd's All-Sports Arena in Boca Raton, FL, valued at $14 million, marking the brand's entry into the U.S. market [2][3] Company Overview - SEGG Media is a technology company focused on the intersection of sports, entertainment, and gaming, operating under the NASDAQ ticker SEGG [2][11] - David Lloyd is a prominent figure in British and European sports, known for founding David Lloyd Leisure, which operates 130 health and fitness clubs serving over 710,000 members [4][12] Facility Details - The All-Sports Arena will be a 100,000 square-foot facility in Boca Raton, designed to combine sports infrastructure with co-working and business amenities, branded as "Sports.com All-Sports Arena, designed by David Lloyd" [3][8] - Key features of the facility include indoor padel, basketball, and pickleball courts, climbing walls, AI-driven golf simulators, and a luxury co-working space of approximately 10,000 square feet [8][10] Financial Projections - The Boca facility is projected to generate over $6 million in EBITDA in its first year of operations, with plans for additional facilities to be developed [10] Strategic Expansion - The Boca Raton launch is part of a broader international rollout strategy, with plans for expansion across major U.S. cities and the Middle East, leveraging Sports.com's digital audience and David Lloyd's operational expertise [7][9]