鸿蒙智行“第三标”落地“五界”协同发力加速覆盖市场

Core Viewpoint - Huawei's HarmonyOS Intelligent Driving ecosystem is expanding, with the recent launch of the new "Xiangjie" car logo, indicating a deeper collaboration with BAIC Blue Valley and a clearer strategic direction for the HarmonyOS Intelligent Driving initiative [1][2]. Group 1: Company Developments - The "Xiangjie" brand, co-created by Huawei and BAIC Blue Valley, targets the administrative sedan market priced above 300,000 yuan [2]. - BAIC Blue Valley has committed 5.532 billion yuan for the development of the "Xiangjie" model, with 700 million yuan allocated from raised funds for three upgraded vehicle products [2]. - The "Xiangjie S9" model achieved sales of 4,154 units in June, leading the sales of new energy sedans priced above 300,000 yuan [3]. Group 2: Strategic Positioning - The HarmonyOS Intelligent Driving ecosystem consists of five brands, including "Xiangjie," which fills a gap in the administrative sedan market, differentiating itself from other models like "Wenjie" and "Zun Jie" [3][4]. - The five brands cover a market range from 100,000 to 1 million yuan, creating a closed loop of high-end (Zun Jie/Xiangjie), mid-range (Wen Jie/Zhi Jie), and entry-level (Shang Jie) vehicles [4]. - Huawei's automotive business has established a clear division of labor with traditional automakers, focusing on R&D, intelligent driving, and marketing, while manufacturers handle production [4].