BRP Makes History with Red Dot 2025 Win

Core Insights - BRP's Design & Innovation team has been awarded the "Red Dot: Design Team of the Year 2025" title, highlighting the company's commitment to rider-centric innovation and design excellence [1][2] - The company has received five new Red Dot awards, bringing its total to 200 international design and innovation recognitions, including 61 Red Dots [12] Company Overview - BRP Inc. is a global leader in powersports products, propulsion systems, and boats, with over 80 years of experience and a focus on consumer needs [13] - The company reported annual sales of CA$7.8 billion and employs approximately 16,500 people as of January 31, 2025 [13] Design Highlights - The Can-Am Pulse motorcycle emphasizes urban mobility and accessibility with a bold, compact design that encourages inclusivity [3][4] - The Can-Am Origin motorcycle combines motocross heritage with modern design, suitable for both city and rugged terrains [5][6] - The Can-Am Canyon Redrock features a new design language for three-wheel adventure vehicles, focusing on off-road capability and rider comfort [7][8] - The Can-Am Maverick R Max is designed for shared off-road experiences, accommodating four passengers while maintaining agility [9][10] - The Can-Am Outlander XT 1000R sets a new visual identity for utility ATVs, balancing functionality with a bold aesthetic [11][12]