演唱会经济打通“吃住行游购娱”全链条

Core Insights - The concert economy is becoming a new norm in cultural tourism consumption, with a significant number of fans traveling across cities to attend concerts, indicating a shift in consumer behavior [1][2] - The concert ticket consumption has a substantial impact on local economies, with a reported ratio of 1:4.8 in terms of local consumption stimulation [1][2] - The concert market in China is experiencing strong growth, with a projected increase in the number of performances and audience attendance [4] Group 1: Consumer Behavior - A survey indicates that 55.2% of concertgoers are willing to travel to nearby cities for performances, highlighting the trend of cross-city attendance [1] - Concerts are increasingly seen as opportunities for tourism, with fans combining concert attendance with local sightseeing [1][2] Group 2: Economic Impact - Direct benefits from concerts include ticket sales and merchandise, while indirect benefits encompass spending on transportation, accommodation, and dining [2] - A successful concert can enhance a city's visibility and reputation, potentially attracting more tourists and investments in the long run [2] Group 3: Industry Trends - Various cities are launching initiatives to capitalize on concert attendance, such as offering travel packages and discounts for concert ticket holders [3] - The concert market is projected to reach 330 performances by May 2025, with a year-on-year growth of 20.9% in audience numbers [4]