HBO Max Name Returns After Rebranding To HBO Max

Group 1 - The streaming service Max has reverted back to its original name, HBO Max, effective on July 9 [2] - The rebranding decision may reflect Warner Bros. Discovery's recognition of the value of the HBO brand and a shift towards high-quality content rather than competing on content volume [3] - Historically, name changes of platforms have not significantly impacted consumer perception, as seen in previous rebranding examples [3] Group 2 - Warner Bros. Discovery announced plans to split into two companies, with one focusing on the HBO Max streaming service and Warner Bros. movie studio, and the other on TV networks [3] - This split is expected to be completed by 2026 and aims to address the decline of linear cable networks while focusing on the growth potential of streaming and studio operations [4]